Company s Competitive Edge Of Global Markets - 1796 Words

Background The team has been tasked to come up with proposals for more efficient communications between the marketing teams located in California, Mexico, Malaysia and the new team in India. This is required to maintain the company’s competitive edge in global markets. Another challenge the company has been facing is with storing, organizing and retrieving information about customer feedback and learning new trends from customers themselves. The team has come up with two proposals. Proposal 1 is essentially an on-premise solution where a server is installed and maintained in house along with hiring marketing professionals in each region to handle the sourcing of marketing trends and conducting campaigns. Proposal 2 on the other hand is a†¦show more content†¦Typically, in house servers are updated infrequently and when it does happen, it requires time and effort for end user testing, user acceptance and retraining efforts. In case of SaaS, upgrades are seamless, frequent and aut omatic. As per Forrester research mentioned by Andrew Brooks (2014), the upgrades in SaaS happen more frequently and therefore incrementally than on-premise solutions and there is no need to hire outside consultants to conduct major upgrade analysis, user acceptance and extensive testing. This stands to benefit the company in the long run because frequent and quick upgrades mean less learning curve for employees and more user adoption over time. This is definitely an advantage over the long term. A3. Short-Term Disadvantage One of the short-term disadvantages of proposal 2 is that the marketing team is responsible for using social media to improve communications with customers. The reason this is a short-term disadvantage is because the team may not be adept with using social media tools for marketing purposes. There is netiquette and spam issues to consider. According to Houssem Daoud (2016), there are essential elements involved in developing a social media strategy and the team may not be aware of these elements or require extensive amount of time to perform customer researchShow MoreRelatedHow Can A Company Measure Its Competitive Advantage?1561 Words   |  7 PagesHow can a company measure its competitive advantage? How does a firm know if it is gaining or losing competitive advantage? Cite a global company and its source of competitive advantage? Competitive advantage is the ability of an organization to offer to the market the same products compared to the competitors at a lower cost through â€Å"price, or providing a higher quality through differentiation that costs more than the competitors product. In fact, companies that compete in the same industryRead MoreHow Can A Company Measure Its Competitive Advantage?1561 Words   |  7 Pages. How can a company measure its competitive advantage? 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Wal-Mart went to public in 1970, and it became the first company to reach 1 billion within 9 years. Up to 2004 Wal-Mart has 4,906 store world-wild, and 9 billion in profit. Despite some of controversial issues about its operation approaches, Wal-Mart’s dramatic rapidly growth is phenomenal in business communityRead MoreGlobal Entrepreneurship And Innovation : Why Did Super Successful Companies Such As Nokia And Kodak Suddenly Lose Their Edge925 Words   |  4 PagesINDIVIDUAL DISCUSSION AND APPLICATION PAPER - Global Entrepreneurship and Innovation Why did super successful companies such as Nokia and Kodak suddenly lose their edge? Or how could firms such as Commodore Computers, Grundig, Polaroid, and Nakamichi possibly fail? Innovation is the key factor to defeat path dependency and stay competitive in today s economy. Yet, Innovation is not necessarily about new technology, excessive research and development or about creating completely new ideas. Most

Women’s Income Inequality and The American Dream Essay

Income inequality is a big ongoing problem in the United States. It has a big effect on what America was all about, the American dream. The American dream that everyone is equal and has equal opportunities. Although a big part of what goes on in the Untied States that just doesn’t fit the American dream; women are unequal in the work place. They are put under what is known as the â€Å"Glass Ceiling†. Women do not get promoted in the work place and aren’t getting equal pay as men. This also leads to wag gap between the men and women. Both create income inequality for women and affect their American Dream. There is a long history of women having to deal with the â€Å"Glass Ceiling†. Over time woman have made progress but more progress is†¦show more content†¦On top of it all the rich seem to get richer, spending their money on bigger houses, better cars, always trying to out do each other while the middle class continues to struggle. Paul Krugma n describes this very well by saying, â€Å"One reason to care about inequality is the straightforward matter of living standards. The lions share of the economic growth in America over the past thirty years has gone to a small, wealthy minority†¦Ã¢â‚¬ (Krugman 586). Also recently people are starting to say the American Dream is to own a home or a safe retirement, slowly breaking away from the original American Dream. Either way you look at it inequality is too great; this isn’t how the American Dream is supposed to be. One of the largest groups affected by the change in income inequality is women. They are trying to achieve the American dream but they are held back by income inequality created by the â€Å"Glass Ceiling†. The â€Å"Glass Ceiling† is known as an invisible barrier that stops someone from gaining more success. In this case it deals with women in the workplace, not being able to move up in a company. 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Auditing, Attestation, and Assurance Services Paper Introduction Essay Example For Students

Auditing, Attestation, and Assurance Services Paper Introduction Essay Auditing, Attestation, and Assurance Services Paper Jane Johnson Contemporary Auditing I ACC/491 Auditing, Attestation, and Assurance Services Paper Introduction Auditing is a subset of attestation, which is a subset of assurance. These services, which are governed by several organizations, are unique in their own way. Because of the constantly changing role of the auditor, particularly since the Sarbanes-Oxley Act of 2002, different types of services have become necessary. In this paper we will compare and contrast auditing, attestation, and assurance services as well as provide examples of each service. In addition it will explain what standards apply to each service and who establishes those standards. Comparing and Contrasting Auditing, Attestation, and Assurance Services Auditing is the term used to describe the process of obtaining objective evidence regarding the reliability and integrity of financial information or statements (Elliott Pallais, 1997). It includes procedures such as testing systems and gathering evidence. Inquiry is another important procedure in addition to analytical tests of records and systems. Attestation is the reporting of the results analyzed and confirmed in the auditing process. A Certified Public Accountant (CPA) involved in an attest engagement will issue a written report and take responsibility regarding the fairness of the information presented. Various levels of responsibility including three standard types: an examination is referred to as an audit, a review, which is less in scope, and an agreed-upon-procedures report. Agreed-upon-procedures are listed and the results are reported for each procedure as designed. Assurance is very much like an audit except that it usually is used to verify a certain financial issue project. As with all attestation functions, independence is the backbone of an assurance procedure. The difference is that assurance reports are not necessarily a historic set of facts. They could be used to project or forecast the effects of certain transactions. Assurance services ay include risk assessment, reliability of systems, business performance measurement, or compliance with policies (Elliott Pallais, 1997), which is obviously, a specific examination and a specific report. Assurance services might involve the type of reports provided in more traditional attestation engagements or they might provide less structured communications, such as reports without explicit conclusions or reports are issued only when there are problems. Assurance services are often desired to be more cust omized to information needs of decision makers in specific circumstances. To be responsive to those needs, the form of CPA communication is expected to be more flexible. Thus, a significant difference between assurance and attestation engagements is that assurance engagements do not necessarily result in a standard form of report, whereas attestation engagements (and more familiar audits and reviews) do. Examples of each type of service/who might request such a service Reliable information is the foundation of many decisions in the business world. The purpose of financial statement is to making sure that the financial statement provide reasonable assurance that the financial statement are free from material misstatement and comply with the general accepted accounting principles (GAAP) (Boynton Johnson, 2006). Auditing services, attestations services, and assurance services are the type of services that certified public accountants (CPA), CPA firm, and related professionals provide to clients. The three types of service have similarities, differences. Auditing is â€Å"a systematic process of objectively obtaining and evaluating evidence regarding assertions about economic actions and events to ascertain the degree of correspondence between those assertions and established criteria and communicating the results to interested users† (Boynton Johnson, 2006, p. 6). Audit is one type of assurance service and focuses on depicting the information contained on the four financial statements such as the balance sheet, income statement, statement of cash flow, and the statement of retained earnings. .u845f683ec8443d9b43958415aefd1b6b , .u845f683ec8443d9b43958415aefd1b6b .postImageUrl , .u845f683ec8443d9b43958415aefd1b6b .centered-text-area { min-height: 80px; position: relative; } .u845f683ec8443d9b43958415aefd1b6b , .u845f683ec8443d9b43958415aefd1b6b:hover , .u845f683ec8443d9b43958415aefd1b6b:visited , .u845f683ec8443d9b43958415aefd1b6b:active { border:0!important; } .u845f683ec8443d9b43958415aefd1b6b .clearfix:after { content: ""; display: table; clear: both; } .u845f683ec8443d9b43958415aefd1b6b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u845f683ec8443d9b43958415aefd1b6b:active , .u845f683ec8443d9b43958415aefd1b6b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u845f683ec8443d9b43958415aefd1b6b .centered-text-area { width: 100%; position: relative ; } .u845f683ec8443d9b43958415aefd1b6b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u845f683ec8443d9b43958415aefd1b6b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u845f683ec8443d9b43958415aefd1b6b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u845f683ec8443d9b43958415aefd1b6b:hover .ctaButton { background-color: #34495E!important; } .u845f683ec8443d9b43958415aefd1b6b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u845f683ec8443d9b43958415aefd1b6b .u845f683ec8443d9b43958415aefd1b6b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u845f683ec8443d9b43958415aefd1b6b:after { content: ""; display: block; clear: both; } READ: Schizophrenia2 EssayAn example of auditing service is the financial statement audit provided by public CPA firm to making sure that financial statements are in accordance with GAAP. The auditors will provide the conclusion of their discoveries to interested users and provide reasonable assurance whether the company is likely to carry its activity for the next year also known as going concern. The government, internal service revenue, lenders, creditors, stockholders, investors and other stakeholders might request the financials statement audit for sound decisions. Assurance services are â€Å"independent professional services that improve the quality of information, or its context, for decision makers† (Boynton Johnson, 2006, p. 11). Assurance services include financial information and non-financial information. Examples of assurance services are Internet Website certification (WebTrust), business risk assessment (Risk Advisory), accounts receivable review and cash enhancement, third-party reimbursement maximization, rental property operations review, customer satisfaction surveys, evaluation of investment management policies, fraud and illegal acts of prevention, and deterrence are some examples. The audit committee board, stockholders, investors, management, lenders and other parties at stake might request assurances services. Attestation service is the written communication by certified public accountants, which expression conclusion about the third party (Boynton Johnson, 2006). Examinations of expected financial statements and entity compliance with law and regulation such as Sarbanes-Oxley Act are examples of attestation services. The management relies heavily on this type of assurance. What standards apply to each service and who establishes those standards Auditing standards follow the rules set in place by Generally Accepted Accounting Principles (GAAP) and are set by the Financial Accounting Standards Board (FASB). The PCAOB was established in 2002, and in 2003 the PCAOB adopted the Generally Accepted Auditing Standards (GAAS) that were also adopted by the Auditing Standards Board (ASB) (Boynton Johnson, 2006). Section 103 of the Sarbanes Oxley Act (SOX) directs the PCAOB to establish standards for auditing and attestation for public accounting firms to follow. Statement on Standards for Attestation Engagements (SSAE) was designed to enhance consistency and quality in the attestation services. The SSAE was intended to provide guidance and a broad range of performance and reporting on attest services (Boynton Johnson, 2006). Assurance services standards were established by the AICPA through the development of the Assurance Services Executive Committee (ASEC). Conclusion The recent year’s fraud events have made it necessary to fine tune the auditing world. With the addition of attestation and assurance services to the already known service of auditing, CPAs can offer a little bit more stability to an unstable situation. It is hoped, this paper has clarified the differences between auditing, attestation, and assurance services to include how each service is established. References Boynton, W. C. , Johnson, R. N. (2006). Modern Auditing 8ed. Ney Jersey: John Wiley Sons, Inc. Elliott, Robert K. , and Pallais, Don M. (1997). Are You Ready For New Assurance Services? Journal of Accountancy June: 47-51.

Thomas Hobbes Essay Thesis Example For Students

Thomas Hobbes Essay Thesis Thomas Hobbes was an English philosopher who was lived from 1588-1679. He attended Oxford University where he studied classics. His occupation was a tutor, but he also traveled around Europe to meet with scientists and to study different forms of government. He became interested in why people allowed themselves to be ruled, and what would be the best form of government for England. Thomas Hobbes was the first great figure in modern moral philosophy. Hobbes had a pessimistic view of people; he believed humans were selfish creatures who would do anything to better their positions. He also thought that people could not be trusted to make decisions on their own, and a country needed an authority figure to provide direction and leadership. Therefore, Hobbes believed in an absolute monarchy a government that gave all power to a king or queen. He also thought that people should obey their king, even if he is a tyrant. He said that because people were only interested in promoting their own self-interests, democracy would never work. In fact, he thought democracy was very dangerous. But even though he distrusted democracy, he believed that a diverse group of representatives presenting the problems of the common person would prevent a king from being unfair and cruel. Hobbes coined the phrase, Voice of the people, meaning one person could be chosen to represent a group with similar views. We will write a custom essay on Thomas Hobbes Thesis specifically for you for only $16.38 $13.9/page Order now In 1651, Thomas Hobbes wrote his famous work, Leviathan which put into writing his views on democracy and monarchy. In this work, he said that life in the state of nature is nasty, brutish, and short and without government, we would be living in this state of nature. Hobbes ideas that people should decide how they should be ruled set the stage for the social contract proposed some years later by John Locke. Society makes a kind of contract with itself to give power to a ruling body. In Leviathan Hobbes also said that nations are like people in that they are selfishly motivated, and that every country was in constant battle for power and wealth. He wanted people to stop fighting and relinquish control to a single ruler. Hobbes ideas werent just about government, though. He was one of the strongest opponents to the idea of spirituality. He believed in materialism that everything that happens is a result of the physical world, and that the soul does not exist. According to Hobbes, nature is made up of material matter there is nothing spiritual or magical about it. Hobbes didnt like the idea of spirit in the mind, because he felt it led people to cause trouble by claiming they were directly in contact with God. In fact, during Thomas Hobbes life, people often used spirituality as an excuse to disobey the government and the church. Hobbes believed that all thoughts and sensations in the mind are produced mechanically by the senses and the brain, but the problem is that our mind doesnt always tell us the truth, it often tells us things we want to believe, or things that were afraid might be true.