Company s Competitive Edge Of Global Markets - 1796 Words

Background The team has been tasked to come up with proposals for more efficient communications between the marketing teams located in California, Mexico, Malaysia and the new team in India. This is required to maintain the company’s competitive edge in global markets. Another challenge the company has been facing is with storing, organizing and retrieving information about customer feedback and learning new trends from customers themselves. The team has come up with two proposals. Proposal 1 is essentially an on-premise solution where a server is installed and maintained in house along with hiring marketing professionals in each region to handle the sourcing of marketing trends and conducting campaigns. Proposal 2 on the other hand is a†¦show more content†¦Typically, in house servers are updated infrequently and when it does happen, it requires time and effort for end user testing, user acceptance and retraining efforts. In case of SaaS, upgrades are seamless, frequent and aut omatic. As per Forrester research mentioned by Andrew Brooks (2014), the upgrades in SaaS happen more frequently and therefore incrementally than on-premise solutions and there is no need to hire outside consultants to conduct major upgrade analysis, user acceptance and extensive testing. This stands to benefit the company in the long run because frequent and quick upgrades mean less learning curve for employees and more user adoption over time. This is definitely an advantage over the long term. A3. Short-Term Disadvantage One of the short-term disadvantages of proposal 2 is that the marketing team is responsible for using social media to improve communications with customers. The reason this is a short-term disadvantage is because the team may not be adept with using social media tools for marketing purposes. There is netiquette and spam issues to consider. According to Houssem Daoud (2016), there are essential elements involved in developing a social media strategy and the team may not be aware of these elements or require extensive amount of time to perform customer researchShow MoreRelatedHow Can A Company Measure Its Competitive Advantage?1561 Words   |  7 PagesHow can a company measure its competitive advantage? How does a firm know if it is gaining or losing competitive advantage? Cite a global company and its source of competitive advantage? Competitive advantage is the ability of an organization to offer to the market the same products compared to the competitors at a lower cost through â€Å"price, or providing a higher quality through differentiation that costs more than the competitors product. In fact, companies that compete in the same industryRead MoreHow Can A Company Measure Its Competitive Advantage?1561 Words   |  7 Pages. How can a company measure its competitive advantage? 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